SMS is the #1 highest-converting communication channel for gyms, boasting 98% open rates and 45% reply rates. But cell carriers (AT&T, Verizon, T-Mobile) have implemented strict anti-spam regulations known as A2P 10DLC (Application-to-Person 10-Digit Long Code).
What is A2P 10DLC registration?
If you send automated texts, appointment reminders, or speed-to-lead SMS to prospects from any CRM software, your gym's EIN and business name must be registered with The Campaign Registry (TCR). Unregistered business numbers face heavy carrier filtering and message rejection.
Essential compliance rules for gym owners
- →Explicit Opt-In: Always include SMS consent checkboxes on your website trial forms and Facebook lead ads.
- →Identify Your Brand: Every first text must clearly state your gym name ('Hey [Name], this is Coach Alex from Iron Peak Fitness...').
- →Clear Opt-Out: Automatically respect STOP and UNSUBSCRIBE keywords.
- →Respect Quiet Hours: Never send automated broadcast marketing texts before 8:00 AM or after 8:30 PM in the member's local time zone.
When you sign up for CRM for Gyms, our automated onboarding wizard handles your A2P 10DLC registration submission directly so your messages deliver reliably to members' inboxes.